Welcome to Player Care Services

Founded by Alexandra Bitaine who has a decade of experience in the sports industry. After dedicating three years to Player Care for a professional women's football (soccer) team, Alex leverages her background as a former football player to create a meaningful impact behind the scenes.

Having played professionally in four countries (Spain, France, England, USA), Alex identified a significant gap in how clubs addressed the holistic needs of players beyond the sport. Fueled by this realization and propelled by the changing dynamics in the sports landscape, Alex transitioned into the Player Care domain to drive positive change.

With a Master's in Sports Management and firsthand experience as an athlete, Alex understands the off-field elements crucial for a player's success on the field. Her journey reflects a deep commitment to improving the player experience and retention rates by advocating for robust investments in Player Care departments within clubs.

At Player Care Services, we believe that athletes deserve comprehensive support to thrive both professionally and personally. Join us in reshaping the player experience, where every individual is empowered to excel on the field and beyond.