TESTIMONIALS
“The importance for a club to have a Player Care department is imperative. Alex was able to lead that department and help players with their needs off the field, allowing them to focus on their work on the field. She was also a great buffer between the different departments in the front office and the soccer side. She established processes that protected the players and ensured communication was always open with the medical and coaching staff. Player Care is a must for all clubs to succeed and for athletes to have a smooth and positive experience with the club”
Becki Tweed - Angel City FC Head Coach & USWNT U16 Assistant Coach
“Alex is very friendly and approachable. She has great knowledge of international players concerning visas and setting up life in a new country. Her ability to speak different languages was key to making our foreign players feel welcome. She understands players’ commitment to football and facilitates their needs at the highest level but also sees them as a person, not just a footballer. The player’s happiness is always at the forefront of everything she does.”
Claire Emslie - Captain of the Scottish Women’s National Team
“Alex helped a group of players from all over the world, with different backgrounds and speaking different languages, make a home here in LA. Not just moving into the market but going the extra mile to help us feel comfortable and valued. The workshops and appearances she organized provided players with off-field opportunities that I’ve never seen at a club before”
Ali Riley - Captain of New Zealand Women’s National Team & Angel City FC
“Alex was the first person I met when I moved to Los Angeles to start my Nwsl career. From the start, she was someone I could go to for anything I needed even if it wasn’t in the soccer world. Alex is not only someone who allows you to be authentically yourself, but sees you for more than an athlete”
M.A. Vignola - US Women’s National Team & Angel City FC Player